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Is social media a fad? Or is it the biggest shift since the Industrial Revolution? Welcome to the World of Socialnomics.
Hi, just read this on Wowzza and thought I'd share with you because I feel this would work with any network site you are on.
Social Networking: Netiquette
Netiquette is the acceptable behavior within a social marketing
(Web 2.0) or social networking atmosphere. Failure to recognize
these unspoken rules could mean little or no marketing results, or
even worse, a disastrous effect on your image.
It is actually quite common for people to misuse social networks,
and thus, receive no real benefit from them. In fact, more than
anything among professional social networks people naturally have
the wrong idea, and the few that do know what they are doing are
experiencing great results.
What is the common problem? The problem is that marketers view
these sites only as a means of advertising and sponsoring people
into their businesses. Don't get me wrong though, if used properly
these sites will increase your businesses and income, but with a
much stronger foundation.
First let's go over what not to do through social marketing. As a
side note, social marketing can mean any Web 2.0 social
book-marking, content sharing, or social networking site. You
should not blatantly shove your product or opportunity. Instead,
you should be attracting people to you by offering value and
information to other users. If you are becoming friends with users
just to send them advertisements without attempting to build a
personal relationship then you are misusing the site. In most cases
it is also true that these users will not be responsive at all to
your message and will just block or report you. However, once you
have built a relationship with your contacts it is ok to send them
an announcement of your product or opportunity along with an
informative message on how it will help them. You should limit how
often you do this, do not promote your stuff to them every day, try
to keep it to once per week.Instead, bring them value 90% of the time
and 10% promoting yourself or business. You will find that you are
attracting more and more people to you instead of chasing people.
Another pitfall that some people fall into is conflicting with
others within the social network. Know the difference between
discussion and attacking. If you have a different view than someone
else it is ok to voice your opinion but make sure to use facts and
keep a constructive atmosphere.
Now let's go over some tips for what you should try to do and
accomplish through social networking sites.
1) You should build relationships
This one is obvious, but still needs to be mentioned because of its
huge importance. People buy from people they like and trust. If
that is you they will buy from you. Introduce yourself to other
users, but spend more time asking and talking about them than
yourself. Discover their goals and needs and help them achieve
them. A simple way of showing value to your contacts is by teaching
them how to use the social network if they have questions about
certain features or customization options. You also need to keep a
regular communication with your friends; this can be done on a mass
scale through bulletins or by bulk e-mailing your friends. The
communications should be value based and mostly informational, this
will increase the likelihood of their interest in what you have to
offer.
2) Help connect people to others
One thing you can do that will earn you major points with others is
by introducing people to each other. You can do this through
recommending friends who have similar interests. If your friends
are involved in the same opportunity or sell the same product
connect them so they can share with each other. If one of your
friends sells something and another friend is looking to buy it,
then that is a simple connection you can make. Now your friends
will want to help you and the favor will be returned.
3) Evaluate your perspective
Are you constantly thinking about what others can do for you?
Instead consider what you can do to help them. If your goal is to
help others first you will build solid relationships and receive
phenomenal results in your business. Ask others how you can
possibly help them and they will see you as a valued friend.
4) Upload a photo and build a quality profile
Profiles with photos receive up to 70% more exposure. This shows
the importance of adding a photo to your profile. If you do not
have a photo of yourself you can put a photo of anything, the
important thing is that you have a photo uploaded on your account.
You also need to take the time to build a quality profile. First,
write briefly about yourself, provide some marketing tips or
advice, and then feel free to write about the value that you can
provide to others. Every friend of yours should be visiting your
profile at least once, and if the network allows for you will be
having views from non-friends or even non-members also.
5) Add and accept unlimited friends
Finally, your goal within the social network is to connect with as
many people as possible. The more people you are friends with then
the more exposure you can potentially have to your products or
opportunities. Most social networks allow you to bulk contact your
friends. You will use this feature in order to send helpful tips as
well as promotions to all of your friends at once. This is why
building up your friends list is even more valuable. If you are
adding a lot of friends it is likely you will not be able to
personally get in touch with all of them, in this case it is wise
to show them your value and professionalism through your bulk
communications to all of your friends so they can learn about you
and the value you provide.
Social networks offer you the ability to get exposure but so much
more. A huge benefit to social-networking is learning from others
and being in an environment of shared knowledge. Take advantage of
everything social networks have to offer and take the time to build
quality relationships. I still work with other network marketers I
met online over six years ago and these relationships have become
highly valuable! In final words: Networking is a contact sport.
I wish you quality networking,
Robert Blakely
Marketing Consultant
Hi Everyone - got this from another friend of mine from Wowzza, Marc, good info here - I'm going to try this.
In today's tip, we will talk about the best technique for writing a classified ad that will drive targeted traffic to your sales page, landing page, lead capture page or site that will maximize your results for success.
Using classified ads for generating and driving traffic to your sales page is often more difficult than other advertising methods. There is a way though, to use classified ads correctly to drive traffic to your website offers and make sales of affiliate products or your own products, services or opportunities.
The name of the game when constructing a classified ad is to keep the ad simple . You must remember that you are seeking clicks to your site, not trying to sell anything with the ad itself. With that in mind, let's look at the structure of your first classified ad headline.
The way you want to make your headline get noticed is to use words in it that get attention from your readers. Using a psychological trigger can help you get more clicks to your ad. To get the most clicks from your ad, use words like " cheap", "free", "proven" and " shocking " . It is also important that you know which ads are doing well and bringing responses, so be sure you track each ad you submit.
The next step in creating your ad is the first line of the ad itself. According to many experts, the best way to make your ad appealing is to state a proven benefit in this line. This benefit should make the reader recognize right away that they have come to the right place. A good way to do this is to tell the reader exactly what solution your product offers them.
The next line of your ad should be about a crucial feature of your product. This can be a unique selling point. The purpose is to draw the reader into clicking through now to find out the details and price of the offer. Just remember to keep the ad as simple as you can. The goal when advertising with classified ads is to use as few words as you can to achieve the greatest results.
In fact, using a bigger, more complicated ad will only lessen your chances of success. So do not write heavily worded ads, or you might waste a lot of time and effort.
Next you will need places to post your new ads. The idea here is to find places that will allow free classified ads that get large amounts of traffic themselves. Two of the best places to post your classifieds for free are http://www.craigslist.com
Both of these sites will allow you to post your classifieds for free if you place your ads under the CORRECT TOPICS . Do not break this rule ever. This can lead to your ads being deleted and you could be banned from using their free service.
* Always read the terms of service before posting to these sites.
Your overall success and profits will be greater when you follow this proven method of advertising using free classifieds. The results can lead to more effective exposure for your promotions or products and an increase in sales for you and your company. So start submitting your ads today for more clicks and profits.
Good luck with your classified ad campaigns.
I found this nifty list on a forum and thought I’d post here ( I love the last one!)
1. Write and submit articles to the article directories.
2. Leave comments on other people’s blogs with a backlink to your site.
3. Answer people’s questions on www.answers.yahoo.com .
4. Post in forums and have a link to your site in your signature.
5. Write a press release and submit it to www.PRWeb.com .
6. Advertise your website in the appropriate category on www.CraigsList.com .
7 . Give an unbiased testimonial on a product/service that you have used in exchange for a backlink to your site.
8. Start a blog and submit it to the 100’s of free blog directories.
9. Manually submit your website to the major search engines.
10. Optimize each page of your website for a particular keyword or search phrase.
11. Add a link in your email signature to your website. It’s a free and easy way to get a little more traffic.
12. Make a custom 404 error page for your website redirecting people to your home page.
13. Use PPC search engine advertising.
14. Add a “bookmark this site” link to your webpages.
15. Have a tell-a-friend form on your site.
16. Send articles to ezine publishers that includes a link to your website.
17. Hold a crazy content and make it go viral.
18. Give away a freebie (ebook, report, e-course) to keep people coming back to your site.
19. Add an RSS feed to your blog.
20. Submit your site to any related niche directories on the net.
21. Participate in a banner or link exchange program.
22. Create a software program and give it away for free.
23. Purchase the misspellings or variations of your domain name, or those of your competitors.
24. Buy a domain name related to your niche that is already receiving traffic and forward it to your site.
25. Pass out business cards with your domain on them everywhere you go.
26. Start and affiliate program and let your affiliates send you visitors.
27. Start a page on social bookmarking sites such as www.wowzza.com .
28. Submit a viral video to www.YouTube.com
29. Conduct and publish surveys to your website.
30. Find joint venture partners that will send you traffic.
31. Start your own newsletter or ezine.
32. Use a autoresponder or email campaign to keep people coming back to your site.
33. Purchase ads on other sites.
34. Send a free copy of your product to other site owners in exchange for a product review.
35. Sell or place classified ads on www.eBay.com with a link to your site.
36. Post free classified ads on any of the sites that allow them with a link to your site.
37. Exchange reciprocal links with other related websites.
38. Network with other people at seminars or other live events.
39. Purchase advertising in popular newsletters or ezines.
40. Advertise on other product’s “thank you” pages.
41. Create a free ebook and list in on the “free ebook” sites.
42. Buy and use a memorable domain name.
43. Do something controversial.
44. Create an Amazon profile and submit reviews for books and other products that you have read.
45. Start a lens on www.Squidoo.com .
46. Use a traffic exchange (low quality traffic, but can sometimes be worthwhile).
47. Get referrals form similar but non-competing sites.
48. Create and sell a product with resell or giveaway rights and include a link to your site in it o others pass it around for you.
49. Email your list. If you don’t have one, get one.
50. Buy a pair of sandals; get your website engraved on the bottom and walk on the beach, stomp in the mud or play in the snow.
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